Hi, I'm Carmen Baynham, a Nurse Practitioner turned Copywriter | Marketing Consultant. I help health & wellness entrepreneurs grow their businesses using the power of email marketing.
What I Do...
What I Believe... About Marketing
Dr. Flint McGlaughlin
Marketing's job right now is no longer about getting the sale, but about starting the conversation.
Because marketing is about building relationships.
If you want to build an open, trusting and lasting relationship with your prospects and customers you can't get there by shouting "buy my stuff!"
Selling doesn't have to be sell, sell, sell with constant pitch full of scarcity and sleazy tactics in order to get someone to buy something.
Sales is really about empathy, compassion, alignment, and allowing someone to be seen and fully heard.
When you come from a position of helping someone achieve their goals, then selling becomes a spiritual process of allowing somebody to say yes to the future self they aspire to become.
Message is key...
The challenge is creating messaging relevant to your ideal customer.
Relevant messaging allows you to automatically create a magnetic attraction.
Then you're able to walk them from where they are today into the reality of whatever goals and dreams your product or service helps them achieve.
How I know Copywriting...
You deserve a true professional in your corner - one who's invested 100s of hours and 1000s of dollars on professional development and training. You also deserve someone who never stops learning and honing her craft.
The marketing world is an ever changing, fast moving landscape. What worked yesterday may not work tomorrow. That's why I keep my copywriting GPS on, to navigate changes in the industry. So you get customer attracting copy that works.
And that's why I will never stop learning.
Certifications In My Copywriting Toolkit...
30+ Years Professional Healthcare Service...
My performance evaluation at my last job working as nurse practitioner looked like this:
- Client Service: Exceeds Expectations.
- Reliability: Exceeds Expectations
- Accountability: Exceeds Expectations
- Communication: Exceeds Expectations
- Adaptability: Exceeds Expectations
This rating was no accident.
No matter what I do, where I work I own it.
This means I do whatever it takes to get the job done.
It didn't matter if that meant a 16-hour day. Or six 12-hour days, in a row.
I did it because that's what it took.
I bring that work ethic to my copywriting.
When you hire me to work on your project, you can rest assured I'll get it done.
On time. To your specifications.
And to your complete satisfaction.
Because I always own it.
A little more about me...
Writer since my early teens.
Underground advocate of alternative health and wellness practices in a traditional medicine world.
Mother of 8 adult children.
Perpetual student of shamanic traditions, Taoist healing practices, meditation. Self-taught bioenergy worker.
80's music fan. Gardener. Amature photographer.
Aspiring world traveler...
Oh, and did you guess?
Blue is my favorite color.
And... I think chocolate should be on the healthy eating food guide pyramid as an essential food group...